Salling Department Store App Promotes Customer Loyalty
The Salling department stores wanted to offer their loyal customers better service, interesting experiences, and relevant offers through a loyalty app. Together with Sprinting Retail, Salling has launched a successful app to keep their customers up to date with their latest discounts and rewards.
Key results
Easy access to loyalty benefits
Improved shopping experience
Overview of expected store visits
ABOUT Salling
Salling incorporates two high-quality Danish department stores, one of which is located in Aarhus, and the other in Aalborg. Salling is the original part of Salling Group, which today also includes retail chains like Netto, føtex, and Bilka.
Rewarding loyal customers
Rewarding loyal customers
Salling is always on the lookout for new ways to improve their customer’s shopping experience in their department stores. Rewarding loyal customers through Salling’s loyalty program is an important part of this.
In order to put information on loyalty rewards straight into their customers’ hands, Salling has launched a highly successful ClubSalling loyalty app, developed by Sprinting Retail.
The ClubSalling app
The ClubSalling app
Using the ClubSalling app, customers can:
- follow updates on events, offers, and benefits
- use the MyDay feature to book days when they can shop at Salling stores at an additional discount
- select benefits they would like to use, including discounts, rewards, and free products.
The app offers a lot of flexibility when it comes to managing content. Salling staff can easily input benefits, discounts, percentages, product descriptions, dates, and information cards.
The app provides Salling with an overview of how many MyDay customers they can expect on a certain day.
It also has a premium look, clean design, and intuitive UI, all of which are crucial for the high-end positioning of Salling.
Salling customers now have easy access to information on general and personalised ClubSalling benefits, which makes it a highly popular app among Salling’s frequent customers.
Key results
Easy access to loyalty benefits
Improved shopping experience
Overview of expected store visits
ABOUT SALLING
Salling incorporates two high-quality Danish department stores, one of which is located in Aarhus, and the other in Aalborg. Salling is the original part of Salling Group, which today also includes retail chains like Netto, føtex, and Bilka.
Work with us
WORK WITH US
Take the first step to developing your digital solution. We are here to answer all of your questions. Contact us to explore how we can assist your business.
WORK WITH US
Take the first step to developing your digital solution. We are here to answer all of your questions. Contact us to explore how we can assist your business.
OTHER CASES
OTHER CASES
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Read how Denmark’s largest retail group fights food waste in stores with an award-winning app built with Sprinting Retail.
Read how Carl’s Jr. and Sprinting Retail developed a fast food pre-ordering app that opened a new revenue channel in only 4 months.
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