Salling Group Decreases Supermarket Food Waste with an Award-Winning App
Sprinting Retail has developed Salling Group’s award-winning app for fighting food waste. The app allows customers to see discounted and soon-to-expire food in shops. Salling Group, customers, and the environment benefit tremendously from the highly popular app, Food Waste Fighter.
Key results
Tons of food waste saved daily
Number 1 app in Apple’s App Store
Easy overview of soon-to-expire food
ABOUT Salling Group
Salling Group is Denmark’s oldest and largest retail group, which has more than 1,600 stores in Northern Europe.
Its brand includes the discount chain Netto, the high-end brand føtex, and the superstore chain Bilka.
Reducing food waste
Reducing food waste
Salling Group is dedicated to improving its environmental impact. The group continuously launches new CSR initiatives, of which food waste reduction plays a key role.
Together with Sprinting Retail, Salling Group has developed its highly successful app, Food Waste Fighter (Danish: Mad Skal Spises). The app aims to reduce the amount of food thrown away due to expiring.
The Food Waste Fighter app
The Food Waste Fighter app
The app allows the user to see shops with food items that are soon to expire.
Users select a shop on a map and can then see the item list for each shop, pictures of products, product details, and price reductions.
The app is automatically fed by data coming from each store’s back office system. Store personnel enter a new price, time interval and amount, which is then used in both the app and the store cash registry system.
Food Waste Fighter has a crowdsourcing functionality as it is open for non-Salling Group shops to register and display their own soon-to-expire products.
Hugely successful app
Hugely successful app
When launched, the app was the number 1 app in Apple’s App Store for weeks. In 2018, it received SAP’s SAP Innovation Award in the category for Community and Social Impact.
The app has surpassed all expectations. Thousands of discounted products are added every day. Most importantly, Food Waste Fighter contributes to tons of saved food waste every day.
Key results
Tons of food waste saved daily
Number 1 app in Apple’s App Store
Easy overview of soon-to-expire food
ABOUT Salling Group
Salling Group is Denmark’s oldest and largest retail group, which has more than 1,600 stores in Northern Europe.
Its brand includes the discount chain Netto, the high-end brand føtex, and the superstore chain Bilka.
Work with us
WORK WITH US
Take the first step to developing your digital solution. We are here to answer all of your questions. Contact us to explore how we can assist your business.
WORK WITH US
Take the first step to developing your digital solution. We are here to answer all of your questions. Contact us to explore how we can assist your business.
OTHER CASES
OTHER CASES
Read how Bilka and føtex grew their catering revenue by 50% in one year, supported by an e-commerce solution developed with Sprinting Retail.
Read how Sunset Boulevard digitally transformed their business together with Sprinting FoodShop
Read how Salling department store and Sprinting Retail developed an app that makes it easy to reward customer loyalty.
Read how Carl’s Jr. and Sprinting Retail developed a fast food pre-ordering app that opened a new revenue channel in only 4 months.
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