Sunset Boulevard is the leading Danish owned fast-food restaurant chain in Denmark. The products are at the higher end of the market in terms of quality and ingredients. Sunset Boulevard has 45+ restaurants and has started an international expansion.

Before implementing Sprinting FoodShop, Sunset Boulevard’s digital sales were through own web shop and take-away portals. Digital orders amounted to only 2% of the revenue, so 98% of orders were taken manually at the cash registry and drive-in.

Sunset Boulevard saw how its customers became increasingly digitally oriented and through market insight they also became aware of the gains other fast-food restaurants had from digitalisation.

Sunset Boulevard’s Commercial Director Cathrine Florian Bang explains “To meet our customers’ expectations and fulfil our potential, we decided to go digital. We made a business case and searched for a good technology partner”.

The project plan was to launch the solution in the following phases:

1. Self-service kiosk in the restaurants
2. Smartphone-based ordering app
3. Replace the existing web shop

In the middle of the kiosk launch project Covid-19 happened and the government declared a lockdown that prevented guests from going to restaurants.

Cathrine Florian Bang says, “In no time Sprinting Retail launched the ordering app instead of the kiosk, so we could offer digital ordering and curb side pick-up. It was of fundamental importance for us. This was a first major proof of Sprinting Retail’s agility.

When our guests were allowed back into the restaurants, we launched the self-service kiosk in 2 restaurants. First day, 60% of the in-restaurant guests used the kiosks. From there, it was only a question of how fast we could set up the kiosks in our restaurants”.

As guests got used to the kiosks and more facilities were added, the kiosk use ratio grew significantly. The in-restaurant order split is now 85% from the kiosk or app and 15% from counter sales.

Sunset Boulevard is driven by a passionate desire to innovate fast-food. They are continuously launching new initiatives like in-restaurant farming, launching new products, reduce use of one-off material, and planting forests instead of having kids-menu toys.

Cathrine Florian Bang elaborates, “A motto at Sunset Boulevard is “Launch and learn. Do not stand still”. The same goes for our digitalisation. We have launched and tested a range of digital initiatives together with Sprinting Retail”.

At Sunset Boulevard, business transformation initiatives have gone hand in hand with digitalisation.

Besides offering digital ordering on web, app and kiosk, Sunset Boulevard now offers facilities like curb-side pick-up (SunsetToGo), and restaurants offering take-out only (Sunset Grab’n’Go). Sprinting FoodShop has become a key facilitator in offering these services.

At Sunset Boulevard, business transformation initiatives have gone hand in hand with digitalisation.

Besides offering digital ordering on web, app and kiosk, Sunset Boulevard now offers facilities like curb-side pick-up (SunsetToGo), and restaurants offering take-out only (Sunset Grab’n’Go). Sprinting FoodShop has become a key facilitator in offering these services.

A ground-breaking innovation in the Danish fast-food restaurant market is Sunset Boulevard’s new subscription-based loyalty program, SunsetPLUS.

In the web or app modules, the customer signs up for a paid subscription and in return gets a certain level of discount. The higher the subscription tier and price level, the higher discounts given.

This, in combination with SunsetPoint has given loyal customers significant benefits. In return Sunset Boulevard gets a satisfied core customer base, leading to increased customer retention and shopping frequency.

Cathrine Florian Bang elaborates, “The investment in Sprinting FoodShop has given us excellent returns. The payback has far exceeded our expectations, why we also keep on investing in new digital initiatives.

We have gone from only 2% of our orders being received digitally to almost 80% in total. Inside the restaurant (excluding drive-in), the self-service degree is now 85%.

The orders we receive digitally is approx. 20% larger per transaction compared to manual order-taking”.

Cathrine Florian Bang concludes, “Sprinting Retail has grown to become a very important partner of ours.

We are impressed by Sprinting Retail’s ability to act fast, be solution oriented, and reliable. Sprinting Retail knows us well and is key in supporting our operation and continued growth”.

Screenshots from Sunset Boulevard’s self-service kiosk and customer app.