New customer acquisition is extremely expensive in both the consumer and the business to business market. Customer loyalty and retention is key to growth and profitability for any business.

Sprinting Loyalty is a digital solution built to strengthen the relationship between the company and its end-customers. Through web or app channels, the solution supports loyalty through offers, games, stamp cards and much more.

The loyalty facilities and benefits offered must be chosen based on the value perceived by the end-customers, as well as the cost of offering these benefits.

It is i.e. not feasible for grocery retailers to offer universal discounts across all products as that will erode earnings. For the grocery retailer, benefits like personalised offers or vouchers would be more relevant. For other businesses it could be the reverse.

Numerous loyalty facilities exist in the market and they each have their own customer value and investment to provide. Each solution should fit the exact purpose and desired outcome.

The type of loyalty solution offered to end-customers should be unique for a company to serve as a market differentiator. It also has to fit into the company’s specific IT landscape and existing app and web solutions.

Loyalty solutions delivered by Sprinting are built fit for purpose.

They can be:

The loyalty solutions can have loyalty promotions and offerings launched either from the Sprinting Loyalty backoffice itself or from external systems the solution is integrated to.

External systems might be the company’s existing campaign tools, or a specialised third-party customer data platform (CDP).

Using campaign modules or CDP gives a strong basis for collecting data, segmenting customers, and launching specific and relevant promotions. This can be general based on overall segmentation or personalised based on individual engagement.

Sprinting Loyalty is a web and app-based solution or framework that supports direct loyalty offers and communication with end-customers. The purpose is to increase perceived relevance by the customer and drive sales and earnings.

The solution is built to fit the exact purpose and needs, either based on standard software or software built from scratch for the specific company.

Sprinting Loyalty can be set up and developed to offer a range of loyalty facilities. This can be points rewards, vouchers, personalised offers, subscriptions model, gamification, and much more.

Get in touch to learn how Sprinting Loyalty can help your business.